Consumer Analytics

New York -- While the use of technology in shopping is almost universal, brick-and-mortar stands strong, with the “omnishopper” choosing physical stores for better customer service and a faster, more social buying experience.

That’s one of the key findings of a report released on Wednesday by MasterCard, which notes that the continued appeal of physical retail might be a contributor to e-commerce’s relatively flat growth as a share of total retail sales (7.5% globally).

Wayne, N.J. – The days of kids using pencils to write holiday wish lists in poor handwriting may be over.

Toys “R” Us is offering the #TRUHotToyList, an omnichannel listing of the holiday season’s hottest toys.

Menomonee Falls, Wis. – Kohl’s Department Stores is helping consumers have a very omnichannel holiday season.

The retailer will provide the option to buy items online and pick up in store at all stores nationwide with premier, designated parking for customers picking up their purchases.

Amazon is priming the appetites of customers in Seattle with a new feature as part of its Prime Now one-hour delivery service.

It’s a commonly held belief among retailers that their most valuable customer is the one that is a brand advocate, has the loyalty card, and makes purchases on a regular basis. But there is a problem with that assumption.

While the patterns of behavior from your most loyal customer can show you what is working, they can’t tell you anything about what isn’t working -- or how to fix it. In truth, a retailer’s most valuable customer is the one that comes into your store, browses, but then leaves before buying.

Toronto – Consumers are willing share their personal data with brands — even though they feel they aren’t getting much value in return.

According to a new study from marketing loyalty and analytics provider Aimia, 80% of consumers around the world are willing to share key pieces of personal information with brands.  

Yet only 8% of consumers around the world feel as though they are actually receiving better offers from companies as a result of sharing their details.

Indianapolis – With retailers like Amazon.com entering the online services market, online services network Angie’s List is tapping a veteran retail e-commerce executive to run the company.

Scott Durchslag, who served as president of e-commerce and global marketing at Best Buy from 2012-2014, has joined Angie’s List as president and CEO.

San Jose, Calif. -- The back-to-school season traditionally gives retailers a much-needed boost, bringing traffic into stores in August. How did things turn out this year?

Not so great it turns out, according to RetailNext Inc., which provides retail analytics for brick-and-mortar stores. The firm’s, monthly Retail Performance Pulse revealed a 7.3% year-over-year decrease in sales on a 9.9% decline in traffic at physical stores for the retail month of August (Aug. 2 through Aug. 29 on the retail 4-5-4 calendar).