Survey: 68% of consumers will do most or all of holiday shopping online

Redwood City, Calif. – About seven in 10 (68%) of consumers plan on doing most or all of their holiday shopping online. According to a new survey of nearly 1,000 consumers from from digital video advertising provider YuMe Inc., 77% are likely to buy some type of wearable technology.



Other key findings include:



• 58% of consumers plan to use one or more connected devices to shop online.

• 85% are likely to make a purchase using their computer.

• 25% are likely to make a purchase via smartphone.

• 22% are likely to make a purchase using a tablet.

• 86% are enticed by free shipping promotions.

• 79% shop online in order to take advantage of online-only deals.