Survey: 68% of consumers will do most or all of holiday shopping online
Dan Berthiaume
11/14/2014
Redwood City, Calif. – About seven in 10 (68%) of consumers plan on doing most or all of their holiday shopping online. According to a new survey of nearly 1,000 consumers from from digital video advertising provider YuMe Inc., 77% are likely to buy some type of wearable technology.
Other key findings include:
•58% of consumers plan to use one or more connected devices to shop online.
•85% are likely to make a purchase using their computer.
•25% are likely to make a purchase via smartphone.
•22% are likely to make a purchase using a tablet.
•86% are enticed by free shipping promotions.
•79% shop online in order to take advantage of online-only deals.