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Survey: 68% of consumers will do most or all of holiday shopping online

11/14/2014

Redwood City, Calif. – About seven in 10 (68%) of consumers plan on doing most or all of their holiday shopping online. According to a new survey of nearly 1,000 consumers from from digital video advertising provider YuMe Inc., 77% are likely to buy some type of wearable technology.



Other key findings include:



58% of consumers plan to use one or more connected devices to shop online.

85% are likely to make a purchase using their computer.

25% are likely to make a purchase via smartphone.

22% are likely to make a purchase using a tablet.

86% are enticed by free shipping promotions.

79% shop online in order to take advantage of online-only deals.






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