Consumer Analytics

New York – Cyber Monday lived up to the reputation of the gloomy start of the work week, with Internet traffic attributed to online consumer retail shopping activities decreasing 25 points from the prior day. According to the Verizon Retail Index, year-over-year, Cyber Monday’s results were down six points compared to Cyber Monday in 2013.

Morrisville. N.C. – Online sales for the total “Cyber Five” five-day period from Thanksgiving through Cyber Monday rose 20.6% from the same period in 2013. According to analysis from ChannelAdvisor, the biggest increase occurred Cyber Saturday (27%) and smallest occurred on Cyber Monday (16.7%).

San Francisco - Most consumers do not feel safe when shopping online and many are shying away from their favorite retailers as a result. According to the ‘Trust in the Internet’ survey of 10,000 U.S. and U.K. consumers from NCC Group and IDG, nearly eight out of 10 people (77%) do not feel very safe when shopping online and, with the holidays just a few weeks away, nearly a quarter reveal they are doing less online due to security concerns (23%).

Armonk, N.Y. – Mobile traffic and sales trends indicate that Cyber Monday is increasingly becoming an event consumers take with them wherever they go. According to IBM Digital Analytics Benchmark data, Cyber Monday mobile traffic accounted for 41.2% of all online traffic, up 30.1% from 2013.  

San Jose, Calif. - Total online sales for Cyber Monday came in at $2.65 billion, up 16% compared to 2013. According to data from Adobe Systems, the top 25 retailers, who each generated $30 million or more on Cyber Monday, saw online sales increase by 25%, capturing nearly $1.8 billion.
Smaller retailers, those generating $2 million or less, grew sales by 5%. Consumers saw the highest discounts of 23% in the early morning hours and more than half (54%) of online sales occurred outside of normal working hours.

Portland, Ore. – Consumers have trust in well-known brands online, possibly to the detriment of themselves and their employers and to and the benefit of cybercriminals. According to a new survey of 2,011 U.S. and U.K. consumers from security solutions provider Tripwire, more than 40% of consumers believe emails from “trusted brands” are safe to click, and nearly a quarter (24%) anticipate doing at least part of their holiday shopping while at work.

Survey findings include:

Walmart’s efforts to better integrate physical and digital appear to be gaining traction judging from key disclosures the company made regarding online activity.

Cyber Monday transaction volume set a new record at Walmart.com and throughout the five day period running from Thanksgiving Day through Cyber Monday the company said it experienced more than 1.5 billion page views. During the same period, mobile accounted for approximately 70 percent of traffic to Walmart.com.

Cyber Monday online sales were up 8.7% as of 3 p.m. EST over the same period on Cyber Monday 2013, according to IBM Digital Analytics Benchmark, with mobile traffic accounting for 38.6%  of all online traffic, up 28.8% over last year.   Mobile sales accounted for 21.3% of all online sales on Cyber Monday, an increase of 29.3% year over year.    Here are the key drivers behind the Cyber Monday trends, according to IBM:   

Cyber Monday, the day of the year that traditionally sees the highest volume of digital shopping transactions, falls this week. In honor of the occasion, I’d like to offer three tips on how to keep the spirit of Cyber Monday alive throughout the year.   Obviously retailers cannot afford to offer Cyber Monday-level online bargain prices all year long, but there are several non-monetary steps they can take.   Make It Personal

Pittsburgh - Just more one-third of all Black Friday online revenue came from shoppers on mobile devices, up 48 percent from 2013. According to Branding Brand's sample of 35 North American retailers running on its commerce platform, 90% of these consumers were on Apple devices.   Mobile devices (smartphone and tablets combined) produced a total of almost 2.2 million visits, 48,000 orders, and $5. 54 million in revenue on Black Friday. In addition, mobile devices generated: