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Consumer Analytics

  • Olapic becomes marketing partner of major social network

    Visual marketing platform provider Olapic, which turns consumer-generated photos and videos into brand assets for use in marketing, is teaming up with a major social network.

    Olapic is now part of the Facebook Marketing Partner Program.

  • Study: How to boost consumer app usage

    Mobile marketing platform provider OtherLevels has some advice for retailers looking to looking boost usage rates of their consumer apps.

    According to the company’s “2015 Mobile Retail Messaging Study,” regular mobile messaging can increase consumer usage of retail apps.

  • Target faces class action suit

    It’s official – Target Corp. will face a class action lawsuit related to its November 2013 data breach.

    A federal judge in Minnesota has granted class action status to a suit brought by five financial institutions – Umpqua Bank, Mutual Bank, Village Bank, CSE Federal Credit Union and First Federal Savings of Lorain.

  • Tech Guest Viewpoint: Avoiding Time-Series Demand Forecasting

    Silicon Valley’s Winchester House confounds visitors from around the world. An eccentric heiress spent decades adding endless rooms and hallways, doors that lead to nowhere, and random structural additions — turning a home into an inscrutable, imposing and meandering oddity.

  • Report: Jet.com is building customer loyalty

    Since its launch in July, Jet.com is surpassing other retailers on gross merchandise value and doing a good job of building customer loyalty, according to Channeladvisor.

    According to The Washington Post, Jet has had a 23% repeat buyer rate, better than the 17% seen at eBay and the 11% seen at Amazon during the same time period.

  • Survey: Most consumers in the dark about EMV

    Retailers are extremely aware of the looming Oct. 1 deadline to securely accept payments from chip-enabled, EMV-compliant cards. But according to a new survey of 18,000 U.S. adults, consumers have much lower awareness.

    The survey, conducted in late August by POS technology provider Harbortouch, shows that 56% of consumers are unware of what “EMV” or “chip-enabled” mean.

  • Study: Retailers can’t perform crucial marketing task

    Chicago – More than half of retailers struggle to perform a crucial marketing task. According to a new study of nearly 200 retailers from Yes Lifecycle Marketing and Retail TouchPoints, 52% of retailers have difficulty identifying and engaging their best customers.

  • IBM: Email marketing offers big ROI

    Armonk, N.Y. – Although email has reached the point it is often considered a “legacy” technology, email marketing efforts still provide substantial ROI.

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