Consumer Analytics

Sam’s Club Travel is the name of the warehouse club operator’s new mobile application that offers interesting new functionality and members only savings.

Sam’s has offered travel services for a long time but the new app is a noteworthy development because it is distinct from the existing Sam’s Club app. Sam’s Club said it is the first mass market retailer to offer members a mobile app exclusively dedicated to leisure and business travel needs.

With 765 stores now in operation, Ulta Beauty’s unique value proposition continues to resonate strongly with shoppers.

The more recent evidence could be seen in the company’s third quarter results which saw same stores sales accelerate 9.5 percent from a prior year gain of 6.8 percent.

By Bruce Schanzer and Jennifer Bitterman

San Luis Obispo, Calif. - Omnichannel retailers that provide cross-channel offers to their customers are the big winners emerging from this year’s “Cyber Week.” Data from Shopatron shows that forcing customers into buying frenzies on specific days is losing favor, and that retailers who focus on meeting cross-channel consumer demand with ever increasing levels of service are realizing the benefits.

Cincinnati – Ever wonder what to do with all those unused loyalty points you probably have floating around? According to a survey of 1,000 U.S. consumers by loyalty intelligence provider Colloquy, six out of 10 shoppers intend to use points they’ve earned through customer-loyalty programs to save money on holiday gift-buying this year.

That represents a 22% increase in the number of shoppers who are planning to cash in reward points on gift purchases, compared to the 2013 holiday season.

Reston, Va. - Cyber Monday reached $2.04 billion in desktop online spending, up 17% from a year ago and representing the heaviest online spending day in history and the only day ever to surpass $2 billion in sales. According to data from comScore, the weekend after Thanksgiving also reached a major milestone as it saw its first ever billion-dollar online shopping day on Saturday, while Sunday’s sales just fell short of the $1 billion mark.

Bentonville, Ark.– While some retailers worry about mobile “showrooming” damaging in-store sales, Wal-Mart Stores Inc. welcomes brick-and-mortar shoppers with mobile devices. In an interview with CNBC, Wal-Mart CEO Doug McMillon said 10% of Wal-Mart’s mobile orders come from customers inside its stores.

San Jose, Calif. –  Brick-and-mortar sales and traffic patterns during the five-day Thanksgiving weekend may have benefited customers who hate crowds, but were not good news for retailers. According to data from in-store analytics provider RetailNext, sales during the period fell 10.7% compared to the same five days in 2013, while traffic dropped 12.4%.

By Ken Morris, Boston Retail Partners

What a difference a year makes! We have seen a dramatic increase in the use of social media by merchandisers over the past year, as retailers look for innovative ways to enhance their merchandising decisions to deliver the products consumers want across a seamless shopping experience.

ARLINGTON, Va. - More than half (58%) of shoppers who use mobile devices say they prefer to look up information on their devices while shopping, rather than talk to store employees – especially among men and shoppers aged 25-44 - according to a new by the Consumer Electronics Association (CEA). Additionally, 62%  of mobile shoppers indicate they perceive the information they gather via their mobile device as more beneficial than the information available in-store via product displays or sales literature.