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Consumer Analytics

  • Shoppers who work on their fitness get rewards at Sports Authority

    The Sports Authority is teaming up with Under Armour and  MapMyFitness on a ground-breaking new fitness rewards program.

    The retailer says rewards members soon will be able to earn retail rewards for completing activities within the MapMyFitness app.

  • Coupon printing just got easier

    New York-based coupon publisher News America Marketing, which produces billions of coupons annually in the U.S. and Canada, is making the printing of online coupons easier for consumers.

    News America Marketing is using new coupon printing technology for it SmartSource.com website that allows consumers to print coupons without having to download coupon printing software. The solution was soft-launched in August, and has seen print success improve by rates approaching 100% from the previous solution.

  • Sports Authority asks customers to get fit and reap the (retail) rewards

    The Sports Authority is teaming up with Under Armour and MapMyFitness on a new fitness rewards program.

    The retailer says rewards members soon will be able to earn retail rewards for completing activities within the MapMyFitness app.

  • Lower gas prices not helping retailers

    Lower gas prices are not significantly altering consumer behavior, according to the latest Consumer Fuels Survey results released by the National Association of Convenience Stores (NACS).

    Although drivers report that the national median gas price fell 25 cents per gallon in the past month and 60 cents per gallon since July, only 22% of consumers say that they will drive more over the coming month and only 15% say that they will spend more on other non-fuels items in the coming month.

  • Report details four ways retailers build customer loyalty

    There are four key elements that sustain a customer’s loyalty over the long term (and price is not one of them), according to the newest research from Synchrony Financial.

    According to Synchrony Financial’s 2015 Customer Experience and Impact Study, which examines 27 elements of the shopping experience, four experiences stand out as most valued by customers and translate into greater spend and loyalty for retailers.

  • Target employee fitness takes high-tech turn

    Target Corp. is going high-tech with efforts to improve employee fitness. All 335,000 U.S. employees of Target will be offered free or subsidized wearable digital activity trackers from Fitbit Inc.

    As part of the program, management will have a dashboard that can track individual employees by activities such as how many steps they take in a day. The basic FitBit Zip device will be provided free, or Target will help employees pay for a costlier FitBit wristband device.

  • Here's the 4 ways retailers build customer loyalty

    There are four key elements that sustain a customer’s loyalty over the long term (and price is not one of them), according to the newest research from Synchrony Financial.

    According to Synchrony Financial’s 2015 Customer Experience and Impact Study, which examines 27 elements of the shopping experience, four experiences stand out as most valued by customers and translate into greater spend and loyalty for retailers.

  • Survey: Most consumers in the dark about EMV

    Retailers are extremely aware of the looming Oct. 1 deadline to securely accept payments from chip-enabled, EMV-compliant cards. But according to a new survey of 18,000 U.S. adults, consumers have much lower awareness.

    The survey, conducted in late August by POS technology provider Harbortouch, shows that 56% of consumers are unware of what “EMV” or “chip-enabled” mean.

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