Consumer Analytics

New York - Online sales were up 17% on Saturday and Sunday of Thanksgiving weekend, compared to the same weekend in 2013, according to IBM Digital Analytics Benchmark. What's more, mobile traffic accounted for 51.2%  of all online traffic this past weekend, an increase of 25.5% year over year, and mobile sales accounted for 28.9% of all online sales this past weekend, an increase of 24.9% year over year.   

New York - iPhone users were more valuable than Android users ($97 to $91 average market basket) during Thanksgiving weekend but Android tablet users were more valuable than iPad ($105 to $102). According to data from online personalization technology vendor Sailthru, desktop average order value was $106, tablet was $102, and smartphone was $96.  

Online and mobile shopping on Thanksgiving Day and Black Friday reached record levels according to a real time analysis conducted by IBM Digital Analytics Benchmark.

Thanksgiving online sales increased 14.3 percent and mobile sales increased 25.4 percent. Black Friday online sales increased 9.5 percent while mobile sales increased 28.2 percent, according to IBM.
 

San Francisco — There has been a 112% increase in mobile traffic to retailer websites in the past year while desktop traffic dropped 4%. According to analysis of billions of user sessions to U.S. retailers’ desktop and mobile websites and apps between October 2013 and October 2014 by mobile solutions provider Skava, mobile Web accounts for 85% of total traffic for retailers, dominating mobile apps’ 15% share.

 

New York — More consumers (40%) say they plan to shop on Cyber Monday than Black Friday (36%). According to a new survey of 1,000 consumers from Verizon Wireless and KRC Research, people in the West (39%) are most likely to go shopping on Cyber Monday compared to other regions (33% Northeast, 36% South, 36% Midwest).

Cambridge, Mass. — New customers whose first transaction involves a discount or special offer are 50% less likely to return to make a second purchase. According to a new study from loyalty technology provider Coherent Path Inc., customers who visit an e-commerce site for the first time and make a purchase at full-price are more than twice as likely to make a second visit.   

New York — More than half of consumers are either unsure or not confident at all in the security of their personal information when shopping both in-store (58%) and online (63%), which could impact holiday shopping, according to a new survey by KPMG.  Twenty-seven percent of of respondents indicate they will only shop at a store that previously experienced a cyberattack if they cannot find the product elsewhere, with 8% refusing to shop at these stores all together. 
 

Washington - The Conference Board said Tuesday that consumer confidence in November fell to a reading of 88.7, down from a revised 94.1 in October. The drop, which surprised analysts, put the index at its lowest level since June.   "Consumer confidence retreated in November, primarily due to reduced optimism in the short-term outlook,” said Lynn Franco, director of economic indicators, Conference Board.  

New York - Nordstrom was the most engaged retail brand on Pinterest, followed by Amazon, according to Curalate, which collected more than 180,000 Pins and analyzed nearly five million interactions associated with the Top 100 brands from November 1st to November 21. Rounding out the top five:Urban Outfitters, American Eagle Outfitters and Zulily.