Consumer Analytics

Menomonee Falls, Wis. – Kohl’s took what could be called a visionary approach to promoting and selling goods from its new Lauren Conrad designer collection online.

According to Advertising Age, Kohl’s livestreamed the debut of Conrad’s latest collection at New York Fashion Week on the Periscope social media site.

More and more consumers are browsing, creating baskets and making purchases from their smartphones, according to the latest Demandware Shopping Index.

Globally, phones accounted for 94% of the year over year increase in e-commerce traffic, 74% of the increase in basket creation and 47% of the order growth.

Philadelphia – U.S. e-commerce showed signs of vitality in the second quarter of 2015.

According to a new study from Monetate, conversion rates, average order value (AOV), and revenue per session all made quarter-over-quarter and year-over-year improvements.

This demonstrates a trend toward recovery compared to first quarter 2015 when there were steady declines across these key metrics.

Chicago – The introduction of Amazon Prime Day on July 15 created a new mid-summer e-commerce event that had a profound impact on back-to-school shopping.

According to a new study from Market Track, Prime Day and the resulting widespread competitive response created a brand new shopping event only two weeks before the peak back-to-school shopping period.

Austin, Texas – Whole Foods Market and Instacart have officially been partnering for online grocery deliveries for one year, and have moved an impressive amount of merchandise in that time.

The more we learn about real-world customer experiences, the more we see that we've been horribly naive about the role that mobile devices play in shoppers' lives.

Arlington, Va. -- A report says that only one in five debit and credit cards are ready for the EMV shift.

As retailers spend billions to upgrade their point of sale terminals to accept new chip cards before the Oct. 1 liability shift deadline, the nation’s largest card network acknowledged that a staggering number of magnetic “swipe” cards have not been replaced with new cards.

Teaneck, N.J. – Online shopping is here to stay and increasingly occurring across a variety of channels.

According to the sixth annual Shopping Experience Study of more than 5,000 consumers by Cognizant, 64% of respondents said they buy online at least once a month, and 13% make weekly purchases.