Study: ‘Cyber Five’ online sales up 21%

Morrisville. N.C. – Online sales for the total “Cyber Five” five-day period from Thanksgiving through Cyber Monday rose 20.6% from the same period in 2013. According to analysis from ChannelAdvisor, the biggest increase occurred Cyber Saturday (27%) and smallest occurred on Cyber Monday (16.7%).



Looking at the five-day period, computers drove 56% of traffic and mobile devices 45%. That included a 25% share for smartphones and 20% share for tablets. Computers accounted for 71% of orders, however, with mobile devices representing 29% of orders. Of that share, tablets held 17% and smartphones held 12%.



Mobile had a stronger performance on Cyber Monday with a 37% share of traffic, with 16% of traffic originating from tablets and 21% from smartphones. Mobile produced 25% of Cyber Monday online orders, 14% from tablets and 11% from smartphones.