Consumer Analytics

Proponents of the motto “image is everything” will be pleased with a new partnership eBay Enterprise is launching. The online retail platform is teaming up with visual commerce platform Curalate to give publishers the ability to drive traffic and revenue from images sourced from Instagram.

The partnership offers Curalate Like2Buy, which allows users to directly click to purchases from Instagram images, to more than 100,000 publishers in the eBay Enterprise Affiliate Network.

IBM aims to let retailers get more personal with their customers. As part of a general release of new cloud-based industry platforms, IBM is introducing a Retail Consumer Experience platform.

Woody Allen famously said 80% of success is showing up, and that saying may well apply to mobile retailing. According to a new study from Google, “Micro-moments: Your Guide to Winning the Shift to Mobile,” 51% of smartphone users have discovered a new company or product when conducting research.

In addition, showing up in mobile search ad results can increase unaided brand awareness 46%. And one in three smartphone users have purchased from a company or brand other than the one they intended because of information provided in the moment they needed it.

We live in the age of the empowered consumer – with little patience and sky-high demands for personalized shopping experiences. Today’s consumers are used to having everything they want available to them at the swipe of a finger or within a physical store. When there’s an app for nearly everything along with ultra-accurate search technologies, brands need to make sure they’re delivering on their promises and providing seamless and relevant customer experiences across all channels –mobile, web, social, call center, physical stores and more.

Retailers always take a gamble when targeting promotions, and The Limited is doing its best to improve the odds. The specialty apparel retailer is using the First Insight InsightTargeting predictive analytics solution to determine which products and prices will appeal most among specific customer segments.

InsightTargeting combines data from First Insight's real-time consumer engagements with behavioral data from CRM and social media platforms.

IBM aims to increase the solutions and services it offers the retail industry with two new centers. On Sept. 24, IBM opened a new global headquarters for IBM Commerce and new hub for its Watson artificial intelligence platform in San Francisco.

In addition, IBM is partnering with The Fung Group on a new large-scale laboratory for rapid experimentation with omnichannel retail technologies, which opened in Shanghai, China on Sept. 24.

Executing merchandise optimization, or at least performing it so the end game is won, can be confusing and convoluted since “optimization” seeps into almost every retail activity. Are we talking assortments, space, price, promotion, categories, merchandise or some combination?

Terms are irrelevant. Results are not. Merchandise optimization must deliver and reverberate success among every store and online channels. It must drive shopper loyalty, and must be executed to maximize margins, beat competitors and draw in your shoppers.

There may not be a return of the annual “Running of the Brides” sales event, but a legendary discount retailer is back in business. Filene’s Basement has launched an e-commerce site that combines its traditional bargains with new omnichannel features.