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comScore: Desktop Cyber Monday sales pass $2 billion


Reston, Va. - Cyber Monday reached $2.04 billion in desktop online spending, up 17% from a year ago and representing the heaviest online spending day in history and the only day ever to surpass $2 billion in sales. According to data from comScore, the weekend after Thanksgiving also reached a major milestone as it saw its first ever billion-dollar online shopping day on Saturday, while Sunday’s sales just fell short of the $1 billion mark.

The two days combined posted particularly strong growth online, totaling $2.01 billion for an increase of 26% compared to the same weekend in 2013. For the five-day period from Thanksgiving through Cyber Monday, online buying from desktop computers totaled $6.6 billion, up 24% from the previous year.

In addition, for the first 31 days of the 2014 holiday season (Nov. 1 – Dec. 1), $26.7 billion has been spent online, a 16% year-over-year increase.

“With more than $2 billion in online buying on Cyber Monday to cap an exceptionally strong 5-day period since Thanksgiving, the online holiday shopping season is clearly going very well at the moment and is currently running ahead of forecast,” said ComScore chairman emeritus Gian Fulgoni. “Any notion that Cyber Monday is declining in importance is really unfounded, as it continues to post new historical highs and reflects the ongoing strength of online this holiday season. What we may really be seeing is an accelerating shift to online buying as mobile phones spur increased showrooming activity.”

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