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Cyber Monday leading online sales day Thanksgiving weekend


San Jose, Calif. - Cyber Monday (Dec. 1) saw nearly 30% more online shopping activity than any other shopping day during the 2014 Thanksgiving-to-Cyber Monday holiday timeframe. Data from SLI Systems outlining e-commerce activity across online retailers in the U.S. during the five-day period reveals that Cyber Monday at 10:00 PM EST was the peak online shopping hour.

Nearly 40% of the online shopping was conducted on mobile devices. Other key findings from the study include:

o Peak online shopping hours for the five-day period:

o Cyber Monday at 10:00 p.m. EST

o Black Friday at 11:00 a.m. EST

o Thanksgiving Day at 10:00 p.m. EST

o Saturday at noon and 9:00 p.m. EST

o Sunday at 8:00 p.m EST

o In 2014, Cyber Monday saw nearly 30% more online shopping than Black Friday – an uptick from 2013 when the difference between the two key days was 27%.

o Online shopping on Thanksgiving Day 2014 was 37% lower than on Black Friday.

o Sunday (Nov 30, 2014) activity was only 9% lower than that of Black Friday.
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