Consumer Analytics

Rawlings Sporting Goods Company Inc. is taking its store operations game up a notch. The St. Louis-based vertical sporting goods retailer will use the RetailNext store analytics platform to optimize its brick-and-mortar shopping experience at all five company-owned factory outlet stores.

The comprehensive RetailNext platform will be deployed at all Rawlings-owned factory outlets in an attempt to uncover deep customer behavioral insights that can be used to create a better in-store experience.

By now, you’ve probably heard that Facebook will be testing a “dislike” button. Unconfirmed reports say the button will be designed to let users express empathy for posts about negative events, such as the death of a loved one.

Assuming Facebook does introduce a dislike button, retailers will need to decide whether to enable it on their Facebook pages. Here are two pros and one con a dislike button would pose to retailers.

Pro #1: Instant Sentiment

Troubled retailer Lumber Liquidators is reaching out to customers in a new and unusual way.

The company, which has experienced significant financial difficulty since 60 Minutes ran a report in March alleging dangerously high levels of formaldehyde in Chinese hardwood products it sells, is launching an online “Before and After” gallery.

Although the Amazon Fire smartphone fizzled, its legacy lives on.

When it comes to a primary device, consumers of all ages make the same choice by a clear margin.

According to a new survey of 4,000 consumers from Adobe, 92% of millennials consider the smartphone as their primary device.

Tablets, however, show opposite age trends. While 72% of all consumers say they own tablets, baby boomers and 70 and over report higher usage. 87% of respondents use tablets at home, with 66% using it every day. Top activities include reading emails (72%), playing games (60%), sending emails (60%) and shopping (55%)

Amazon.com is the No. 1 website for online shoppers in the United States, according to a new survey.

A Survata study commissioned by BloomReach reports that in a survey of 2,000 U.S. consumers, 44% bypass the entire Internet and go directly to Amazon.com first to search for products, compared to 34% who use top search engines like Google, Bing and Yahoo!.

Whatever your opinion of fraudsters who steal and resell consumer credit card data, you can’t deny they are highly innovative.

This was the key message of a presentation security blogger Brian Krebs gave at the Gartner Symposium ITxpo 2015 in Orlando, Florida, on Oct. 4.

October is National Pizza Month, and two pizza chains are using mobile and social technology to heat up their loyalty programs as the weather cools.

The Los Angeles-based, 200-plus-unit California Pizza Kitchen will leverage a Paytronix-powered mobile rewards program.

Leveraging geofencing to identify members of its Pizza Dough loyalty program when they are near stores, California Pizza Kitchen will send push/pull mobile messages with a special October promotion offering 25% savings.