Survey: Consumers not happy with retailers’ credit and personal information security

Los Angeles – Three out of four (76%) online buyers are dissatisfied with the strength of credit card and personal information security among retailers. According to a new survey of 6,200 online consumers aross all generations and both genders from Bizrate Insights, a shopper’s own bank is trusted the most with credit card data and personally identifiable information (72%).



PayPal came in a distant second with a 49% consumer trust rate. Other leading entities include Amazon (45%), and then another significant plunge to the 21% trust rate for both Apple and American Express. Google is trusted to protect credit card and personal data by 13% of online consumers.



Other findings include:



• Men are far more likely than women to trust Google and eBay.

• Generation Y is most trusting of their bank, Paypal and Amazon – with more than 50% of Generation Y trusting each.

• Generation X has more than 50% trusting their bank and Paypal.

• The only entity earning trust from at least 50% of Boomers and Seniors is their bank.

• American Express garners substantially more trust from older generations than from younger generations.

• Apple, eBay and Google are more likely to be trusted by younger generations.