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Consumer Analytics

  • Franchise Expansion: Best practices for targeting markets and selecting franchises

    In the final installment of CSA Online’s PizzaRev series, we’ll explore the importance of choosing franchisees with a particularly discerning eye, and the process by which franchisors evaluate potential expansion markets.    FRANCHISEE FACTORS   
  • Kroger chairman Dillon steps down

    Longtime Kroger executive and current chairman David Dillon is retiring Dec. 31 after 38 years with the company. Dillon, 63, will be replaced as chairman by Rodney McMullen, who also succeeded Dillon as CEO at the start of 2014, the company said. McMullen has served on the board since 2003.

  • Tech Guest Viewpoint - Loyalty programs: Time to sign up for retailers

    By Shannon Warner, Cognizant Technology Solutions   Talk about a gap: 62% of shoppers say loyalty program membership is beneficial, but only 26% consider retailers’ programs worth joining.   
  • Study: Gift card sales to surpass $124 billion

    Arlington, Va. - Gift cards will surpass $124 billion in sales in 2014, up 5% from 2013. According to from advisory firm CEB TowerGroup, the gift card market should undergo an annual growth rate of 5-6% through 2017, but double-digit growth rates experienced in recent years have peaked and subsided.
  • Study: Gift card sales to surpass $124 billion

    Arlington, Va. - Gift cards will surpass $124 billion in sales in 2014, up 5% from 2013. According to from advisory firm CEB TowerGroup, the gift card market should undergo an annual growth rate of 5-6% through 2017, but double-digit growth rates experienced in recent years have peaked and subsided.  
  • Specialty retailer Sabon boosts digital holiday sales with Dynamic Yield personalization

    New York – Omnichannel specialty bath and beauty product brand Sabon boosted its online sales 35% during Black Friday and Cyber Monday by implementing Dynamic Yield’s personalization engine. Sabon saw lifts across key metrics including user engagement, total page views, time spent on site and sales.  
  • Facebook improves search with mobile emphasis

    Menlo Park, Calif. – Facebook is improving its Facebook Search feature with emphasis on personalized results and mobile functionality. The social network has updated its internal search feature to provide uniquely targeted results designed to make it easy for users to find posts that have been shared with them.  
  • Study – Smartphone revenue doubles in second week of holiday shopping

    Petaluma, Calif. – During the second week of the holiday shopping season (Dec. 1-7), smartphone and tablet shoppers were especially generous spenders. According to data compiled by e-commerce software provider MarketLive, year-over-year online revenue generated by consumers using smartphones grew 107%, or slightly more than double.  
  • Deeper Dive: Customer engagement at Guildford Town Centre

    New York - Customer engagement is becoming an ever trickier proposition. Thanks to increasing connectivity and functionality of mobile and wearable devices, today’s consumers can enter an intensely personalized, stimulating and informationally rich virtual environment at a moment’s notice. Enticing them with omnichannel promotions is no easy task.  
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