Consumer Analytics

When it comes to a primary device, consumers of all ages make the same choice by a clear margin.

According to a new survey of 4,000 consumers from Adobe, 92% of millennials consider the smartphone as their primary device.

Tablets show opposite age trends. While 72% of all consumers say they own tablets, baby boomers and 70 and over report higher usage. 87% of respondents use tablets at home, with 66% using it every day. Top activities include reading emails (72%), playing games (60%), sending emails (60%) and shopping (55%)

Did Japanese retailer Uniqlo miscalculate its appeal to American shoppers?

The company, a division of Fast Retailing, is moving into the slow lane with regards to its U.S. expansion. Uniqlo now plans to open only five U.S. locations in its current fiscal year, which began on September 1, 2015, after opening 17 in its most recently completed year.

Uniqlo, which has more than 1,600 stores worldwide, operates 43 stores across the United States.

Brick-and-mortar sales metrics were below expectations in September, but not all was lost.

According to the September 2015 Retail Performance Pulse report from brick-and-mortar analytics firm RetailNext Inc., traffic declined at the lowest rate since January of this year.

It’s not quite a “dislike” button, but Facebook is expanding how users can respond to posts.

According to TechCrunch, Facebook is testing “Reactions,” a set of six emoji that expand upon the “Like” button, in Ireland and Spain.

Not only is a picture worth 1,000 words, but it may be worth $1,000.

A new survey from Adobe shows that consumers have a very positive response to “shoppable media” – online images and videos that serve as direct transactional tools.

Jet is abandoning its fee model less than three months after it launched in order to broaden its appeal to shoppers.

The online marketplace startup announced Wednesday that it will get rid of its $50 annual membership fee.

Retailers have always experienced a tension between investing to grow and investing to improve security. Not surprisingly, we’ve seen vulnerabilities arise when marketing and sales initiatives have trumped less sexy initiatives around security. In 2013, 61 million people had their personal data stolen from Target. One year later, 56 million credit and debit card numbers were exposed in Home Depot’s breach.

Brevity is the soul of online retail.

According to a new survey of more than 300 consumers from checkout optimization provider PCA Predict, 84% of U.S. consumers stated they would abandon their e-commerce order if presented with complicated or lengthy Web forms.

Asked about their experience with retailers failing to deliver, an overwhelming 95% of U.S. consumers said that they would be unlikely to shop with a retailer again if an order failed to arrive.