Consumer Analytics

Atlanta – Pizza chain Mellow Mushroom is partnering with beer brand Stella Artois to provide rewards to consumers who post photos on Twitter and Instagram, with a little help from their friends. By posting “usies” (“selfies” with a friend) using the hashtag #MellowStellaContest, Mellow Mushroom followers are entered in a contest featuring a getaway and other prizes.  

Austin, Texas - More than half (56%) of Christmas shoppers surveyed typically have gifts left to purchase by the time "Panic Saturday,” the last Saturday to shop for holiday gifts before Christmas (also referred to as "Super Saturday"), rolls around. According to a new consumer survey from digital offers site RetailMeNot, nearly one in 5 (18%) Christmas shoppers surveyed admit that they've actually waited until the Saturday before Christmas to begin shopping for presents.  

San Leandro, Calif. - The U.S. retail sector will add nearly 30,000 jobs through the end of December as the country heads into a strong holiday shopping season. According to a study from HR services provider TriNet, recent job growth in the U.S. retail sector is built on positive consumer confidence, increasing retail spending, and positive job market outlook.   

Online sales at third party marketplaces grew faster than the overall industry, according to cloud-based e-commerce solutions provider ChannelAdvisor.

The digital measurement firm reports that November was a mixed month for e-commerce channels. But Amazon, Google Shopping and Other 3PMs (third party marketplaces) grew materially faster than the 16% e-commerce baseline growth rate comScore had predicted.

Specifically, ChannelAdvisor reports:

By Hemal Nagarsheth and Ramesh Siromani     Consumers view the “right” payment method, (accessing points, discounts, and special offers,) as a critical part of the purchase process – good news for branded private label cards which allow retailers to cultivate loyalty, improve operating results, and gain sustainable competitive advantage.   

Oklahoma City - Party Galaxy might be ready to start its holiday celebration a little early. The omnichannel specialty retailer recently saw a 1,520% increase in its social media-generated website traffic in just 30 days, driven by SocialCentiv, a patented Twitter marketing tool.   

By Joe Majka, Verifone   President Obama’s BuySecure Initiative sets the U.S. Government on track to adopt chip and PIN payment security, parallels - and seeks to encourage - a commercial industry shift toward EMV card technology.    

E-commerce has changed the way consumers purchase products, but until very recently, the basic structure of the transaction and sale itself hadn’t evolved much: People browse for products they want, compare prices across sites, maybe submit a code for a discount coupon if they have one and make a purchase. But a recent development points to a big change on the horizon for ecommerce, and the symptom is the massive sales growth achieved by major retailers who have embraced the new model.

Think young shoppers want to buy everything online? New research from Teen Vogue suggests otherwise.

Teen Vogue asked its millennial readers about their holiday shopping habits and findings related to all manner behaviors throw cold water on the notion that malls are dead or dying.

Chief Information Security Officers (CISO) have become more common on companies’ senior leadership teams. They might be in even higher demand after the highly publicized data breaches at Target, Home Depot, Neiman Marcus and other companies in the past couple of years (see a timeline of data breaches in the past decade here). In fact, Neiman Marcus just hired its first CISO, Sarah Hendrickson.