Consumer Analytics

Brookshire Grocery Co. is undertaking an ambitious omnichannel transformation plan, and focusing it on the wants and needs of the consumer.

“We know everything there is to know about our customers,” said John D’Anna, senior VP and CIO of Tyler, Texas-based Brookshire, in an interview with Chain Store Age. The regional chain operates 152 stores under the Brookshire’s, Super 1 Foods and Fresh by Brookshire’s banners.

For many years, Black Friday sales promotions have defined the retail environment during the long Thanksgiving weekend. Despite evidence that Black Friday has lost some of its luster, it remains a very large shopping event and is actively contested by major retailers.

Indeed, according to the NRF, close to 102 million consumers shopped in brick-and-mortar stores over the Black Friday holiday weekend.

Despite overall declines in several key metrics, there were some good signs for brick-and-mortar retailers during November.

Big Lots narrowed its loss in the third quarter as the retailer attracted more shoppers to its stores with new merchandising and marketing strategies.

For the period ended Oct. 31, Big Lots reported a loss of $1.5 million, or 3 cents a share, compared with a loss of $3.4 million, or 6 cents, a year earlier. Same-store sales increased 2.6% Revenue edged up less than a percentage point to $1.12 billion.

Ulta Beauty's formula of one-stop shopping for prestige, mass and salon beauty products continued to produce impressive sales growth in the third quarter.

Despite significant publicity about consumer preferences for apps, retailers are focusing their mobile attention elsewhere.

According to a new study from Boston Retail Partners, “Mobile Commerce – The Future of Retail,” a leading 24% of retailers said a new or upgraded mobile website is their top commerce priority, double the 12% who listed a new or upgraded mobile app. Sixty-eight percent of retailers expect mobile sire revenue to increase by the end of the year, compared to 38% who expect mobile app revenue to grow by year’s end.

Amazon.com is noted for a focus on operational efficiency that is intense, to say the least. However, as the Seattle Times reports, Amazon consistently ranks near the top of customer service rankings by using customer service agents and technologies to ensure customer satisfaction, not rapid turnover. [Seattle Times]

U.S. retailers looking for a new source of revenue may be in luck.

The number of China-based consumers shopping U.S. brands online during the holiday season has increased seven times from 2014, which is a record level according to Ant Financial Services Group’s Alipay. Alipay also found that total sales from China-based consumers purchasing U.S. products with its Alipay ePass cross-border e-commerce solution increased 15 times from the prior year.