Physical and digital united by NPD deal

NPD Group and Slice Intelligence have announced a partnership that the companies say will create a more comprehensive data offering for retailers.

Specifically, as the announcement explains, mobile and e-commerce data from Slice Intelligence will be included in NPD’s existing checkout tracking service.

“Online and mobile commerce account for a significant portion of retail and are still growing, but remain a blind spot for both retailers and manufacturers,” said Steve Coffey, chief innovation officer at NPD. “Slice Intelligence brings these purchases into focus with unprecedented precision and detail. It’s an extraordinary data set that we are eager to deliver to the market.”

For the first time, NPD will offer comprehensive, cross-retailer ecommerce data, directly measured from e-receipts from Slice’s panel of 2 million consumers, the largest longitudinal, cross-retailer panel of online shoppers.

The data will be classified using NPD’s industry-standard product dictionaries, and validated by NPD’s benchmark databases. Information will be available via NPD’s Checkout Tracking ecommerce service.

As part of the partnership, NPD and Slice Intelligence will also collaborate on a series of co-branded scorecards that will provide quick access to vital market statistics covering market share, size and trend.

“NPD has a formidable reputation as the arbiter of in-store retail market data, and this partnership augments their leadership in the general merchandise categories,” said Kanishka Agarwal, chief data officer, Slice Intelligence. “Together, we are delivering insights that have never been seen and precisely measuring what previously could only be approximated.”