PwC study: Retail CEOs worry about shifting consumer habits, IT

New York – Retail CEOs have a lot of worries on their minds. According to a new survey of CEOs from PwC, 74% of retail CEOs are nervous about shifting consumer spending patterns, and 59% are nervous about the disruptive potential of new distribution channels. Nearly half (47%) are nervous about the pace at which technology is evolving.



However, retail CEOs are not letting technology concerns slow them down. Nine in 10 (89%) see engaging with customers as strategically important, while 80% are focusing on data mining and analytics. More than two-thirds are also focusing on more secure digital systems and processes.