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Panties and perfume power L Brands in 2014


Apparently a lot of consumers shopped for lingerie and bath products this holiday season, if the profits at L Brands Inc. are any indication.

The Columbus, Ohio-based parent company of Victoria’s Secret and Bath and Body Works reported that it earned $564.8 million, or $1.89 a share, for the quarter ended Jan. 31, up from $489.6 million, or $1.65 a share, a year earlier. Net sales rose 7% to $4.07 billion and same store sales rose 6%.

“We focused on the execution of fundamentals in the business in 2014, and we continued to get better throughout the year,” said Leslie H. Wexner, chairman and CEO at L Brands. “I am optimistic heading into 2015 … we have great brands, with talented associates at every level, are well-positioned and have significant opportunities for growth."

For the year, the company reported profit of $1.04 billion, or $3.50 per share. Revenue was reported as $11.45 billion. L Brands expects full-year earnings to be $3.45 to $3.65 per share.

The company expects 2015 full-year earnings per share to be between $3.45 and $3.65, including earnings per share between $0.50 and $0.55 in the first quarter. The company expects to report February same store sales to increase in the mid-single digit range.

Earlier this year L Brands Inc. received a score of 83 on the American Customer Satisfaction Index, second in customer satisfaction behind only Costco. L Brands Inc. has more than 3,000 stores in the United States, Canada and the United Kingdom.

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