Consumer Analytics

Manchester, U.K. - Global online fashion retailer Boohoo has selected cross-channel marketing attribution software company Visual IQ, to provide marketing attribution management solutions across TV and digital channels in support of its 2015 growth initiatives. Boohoo leverages a number of traditional, digital and mobile channels to connect with consumers.

Grapevine, Texas – It’s no secret that Millennials are among the most avid consumers of video games. For video game retailer GameStop Corp., engaging Millennials in a way that satisfies their needs and promotes loyalty is absolutely essential.

I’ve been attending the annual CIO Symposium hosted by the MIT Sloan School of Management for several years now, and always walk away with a fresh batch of thoughts from top business, IT and academic minds. Here are three of the most valuable insights I learned at the recent 2015 edition of the conference.

Know Your Customer – Now

San Francisco – E-commerce platform Bigcommerce teamed up with Braintree and PayPal to offer an end-to-end ecommerce solution that makes it easier to launch and grow an online store. As part of the collaboration, Bigcommerce merchants will also get access to PayPal’s One Touch for web and mobile, enabling shoppers to pay across more than 90,000 online stores in a single touch, without needing to enter user IDs or passwords after their first login.

Framingham, Mass. – Staples Inc. sees Amazon.com as its biggest competitor, and is not shying away from the competition. During a panel discussion at the MIT Sloan CIO Symposium held May 20 in Cambridge, Massachusetts, Staples CIO Tom Conophy explained his company’s intentions in its rivalry with the e-commerce giant.

“We’re going after Amazon in a big way,” declared Conophy. “We were an original disruptor in retail but lost our way. We didn’t see the onslaught of Amazon coming.”

A new wave of consumers is quickly becoming the most powerful economic force in retail, and it is causing retailers to refine plans on how to meet the needs of this new generation.

While some retailers may see Millennials as a unique group that forces massive change, GameStop sees them as well-informed, independent consumers who are causing us to rise to an even higher level of service.

Office Depot is seeking to attract more veterans and their families to its stores with a new discount program.

The retailer is teaming up with Veterans Advantage to reward active duty and retired military, veterans, National Guard and Reserve, and their families with a 20% discount on office supply purchases. Veterans Advantage discounts are available every day on regularly-priced items and can be combined online with the company’s standard free delivery on qualifying purchases of $50 or more within our local delivery areas.

San Francisco - Customers who choose live chat for customer service are satisfied a higher percentage of the time than those who call, email, or use social media channels. According to findings of the quarterly Zendesk Benchmark report, customers using live chat for customer service are satisfied 92% of the time.

The average benchmark for live chat across all geographies and industries is 62 chat conversations a month; first response time of one minute 36 seconds on average; and customer satisfaction of 92%.

Astoria, N.Y. – Bareburger has signed up to use Buxton's Scout platform to identify the best market opportunities for growth in the U.S. and Canada. Buxton's custom analytic solutions will allow Bareburger to quantify growth potential and select the best sites for new locations.

Waban, Mass. -- Supermarket companies Hannaford and Publix took the top spots in the 2015 Temkin Effort Ratings, which rates how easy or difficult companies are to work with. The ratings examine 293 companies across 20 industries.