Consumer Analytics

Bentonville, Ark. – Walmart will test a free online shipping service in summer 2015 that will serve as a competitor to the Amazon Prime service from Amazon.com. The service will only cost $50 for a year’s subscription, as compared to $99 for Amazon Prime.

Seattle – Starbucks Corp. is denying reports that hackers illegally gained entry into accounts of some users of its mobile app. Multiple media reports have indicated hackers broke into hundreds of accounts of Starbucks app users, stole their stored value, and leveraged the reload function to obtain customer payment card data.

In a statement, Starbucks said news reports of a hack are false and that it occasionally receives reports of unauthorized activity caused by criminals re-using names and passwords stolen from other customer accounts.

Denton, Texas – It’s official: Sally Beauty Holdings Inc. has experienced its second data breach in the span of a year. Sally Beauty confirmed an “illegal intrusion” into its payment card systems has occurred in a posting on the retailer’s website.

Sally Beauty did not specify when the intrusion took place or what or how much customer data was compromised. The retailer initially announced it was investigating a possible data breach earlier this month.

New York - Digital interactions are expected to influence 64 cents of every dollar spent in retail stores by the end of 2015, or $2.2 trillion. According to Deloitte Digital's latest study, "Navigating the New Digital Divide,” this figure has grown considerably from 14 cents of each dollar spent in brick-and-mortar stores in 2012, the first year Deloitte Digital conducted the annual study.

Atlanta - Havertys has promoted Tim Simpson to assistant VP, IT development. He started with the company in 2005 as senior java developer, in 2008 was serving as senior team manager, and since 2011 as director of development.  

Armonk, N.Y. - IBM is releasing new design and analytics features as part of IBM marketing cloud to enable brands to address the rising complexity marketers face engaging with customers as individuals. These new capabilities from IBM enable marketers to collaborate, design and deliver customer experiences with a focus on personalization.

Expanded analytics and design capabilities in IBM marketing cloud can be deployed as an integrated solution or as individual offerings. They include:

Digital interactions are expected to influence 64 cents of every dollar spent in retail stores by the end of 2015, or $2.2 trillion, according to Deloitte.

San Jose, Calif. – The shift of the Easter shopping season to March 2015 from April 2014 (Easter fell on April 5, 2015, the first day of fiscal April) had a substantial negative impact on year-over-year retail sales results. According to the RetailNext Retail Performance Pulse, sales dropped 12.5% compared to the same month a year earlier, while sales per shopper (SPS) actually increased 2.4%.

The majority of retailers plan to use gamification to increase engagement with customers, according to a new survey.

Whole Foods Market is embarking on a project to teach its environmentally-minded customers that not all recycling is created equal.

The retailer announced a new partnership with Recycling Across America that aims to help reduce global waste and close the loop with the reuse of recycled materials in manufacturing.