EBay plans promoted listings service

San Jose, Calif. – EBay Inc. is planning to roll out a service called Promoted Listings that will let sellers pay a percentage of sales resulting from listings that receive special promotion on the site. Sellers can agree to pay a higher percentage of sales to receive better placement of ads, although popularity of promoted items and seller reputation will also be considered in placement.



Rollout will begin with select sellers in the U.S., Australia, Germany and U.K. in June. The service is targeted at small sellers, but EBay says it also developing programs to boost sales of large sellers.