Consumer Analytics

Enabling consumer product discovery in the omnichannel age is not a simple or easy matter. Having merchandise available and visible on store shelves is no longer sufficient. Meanwhile, products consumers see on e-commerce sites are mostly determined by prior behavior or their search choices. Furthermore, it is hard to serve effective digital promotions on the mobile screens consumers are increasingly using to shop.

It’s not going to be so easy for the 11 million-plus active members of Starbuck Corp.’s loyalty program to earn freebies.

Starting in mid-April, the coffee giant is making a change in its “My Starbucks Rewards” loyalty program whereby members will earn points, or “stars,” based on the dollars spent on the purchase. Currently, customers earn a star for each transaction, regardless of how much they spent, and are entitled to a free item after earning 12 stars.

Specialty retailer The Limited is attempting to build loyalty even when a customer isn’t satisfied with a purchase.

The Limited is deploying Narvar Returns, a solution from post-purchase experience platform provider Narvar. Narvar Returns provides customers with an intuitive digital experience where they can select eligible items from their order, share feedback and choose the most convenient return method.

Retailers of women’s intimiate apparel are poised to benefit from a shift in how millennials approach the bra-buying process.

According to the 2015 Bra Journey Insights report from global information company the NPD Group, the way millennial women shop for and select bras differs significantly from the behavior of older generations.

Retailing Today's sister publication Chain Store Age recently spoke with Vishwa Chandra, VP of retail accounts for Instacart, to get a better sense of the current and future state of online delivery.
 
What is driving growing consumer interest in online delivery?

The image of shoppers hunched over their mobile devices while they browse store shelves may be less common than retailers imagine.

According to a new survey of 9,142 online consumers in the U.S. and Canada conducted by Bizrate Insights, a division of Connexity Inc., three-quarters (73%) of online buyers use mobile devices to shop online. However, only one in five (21%) use mobile devices to assist their in-store shopping experience. Mobile devices include both smartphones and tablets.

Gift cards are exceedingly popular with Millennials, as new research from the Wharton School’s Baker Retailing Center and The NPD Group found. Here is fresh insight as to why: