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TireRack relaunches e-commerce site


South Bend, Ind. -, an online retailer for tires, wheels and performance accessories, has launched its new consumer website. The new site has been developed to make consumer visits faster, easier and more informative.

The new features an all-new look, fast and easy navigation, a fresh user interface and improved product presentation, as well as additional historical information. Site shoppers have access to intelligence culled from more than 150,000 Tire Rack consumer surveys.

In addition to Tire Rack's testing data and consumer feedback on tires, the new website also features a Find-Deliver-Install option for tires, wheels, parts and other accessories, as well as a detailed history of Tire Rack's start as a brick-and-mortar store in the 1970s.

"Finding and buying the right tires should be as fast and easy or as in-depth and data-rich as an individual prefers," said Matt Edmonds, VP of Tire Rack. "For those who love to research their purchases, delivers enough tire data, how-to information, consumer feedback and other content to keep enthusiasts engaged for hours. However, for consumers who want to complete the process in minutes, we'll match their vehicle to the right treads and arrange for local installation quickly with zero hassle."

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