Boohoo refines marketing with Visual IQ

Manchester, U.K. - Global online fashion retailer Boohoo has selected cross-channel marketing attribution software company Visual IQ, to provide marketing attribution management solutions across TV and digital channels in support of its 2015 growth initiatives. Boohoo leverages a number of traditional, digital and mobile channels to connect with consumers.



Visual IQ will provide Boohoo with insight into how its multiple online, offline and mobile marketing channels and tactics work together to drive sales, and advise where to best allocate spend to improve its return on investment.



“We selected Visual IQ for its impressive data management and cross-device capabilities, and the unique, multi-dimensional approach it takes to marketing attribution,” said Jamie Hughes, Boohoo marketing analyst. “Partnering with Visual IQ will deliver tangible benefits to our business by providing an unprecedented view of our consumers’ path to purchase."



Boohoo has retail sites and operations in 12 international territories including the U.K., Australia, North America and Scandinavia. The retailer will employ Visual IQ’s full IQ Intelligence Suite of cross channel marketing intelligence software products to achieve strategic and commercial advantage across all territories.