Consumer Analytics

Rent-to-own retailer Rent-A-Center Inc. has named Angela Yochem to senior VP, IT and CIO.

Yochem’s responsibilities will include developing Rent-A-Center’s IT talent; expanding recently developed technologies; enhancing the company’s web, online and mobile solutions; and providing technology leadership for new opportunities.

When store managers have timely access to traffic and conversion data, good things happen.
 

The recent Momentum 2016 conference held by Manhattan Associates in Orlando, Florida, was a great opportunity to catch up on the latest developments in supply chain solutions and strategies. Here are three especially important retail supply chain trends uncovered and explained at the event: Supply chain is key to omnichannel

When it comes to marketing, retailers should adopt a truly “omnichannel” approach.

According to a new consumer survey from digital marketing firm Fluent, “The Omnichannel Advantage,” consumers who are reached through a greater number of channels make in-store and online purchases from their favorite retailers more frequently.

Online specialty luggage retailer eBags is looking to attract “new” shoppers with what has come to be considered an “old” technology platform.

eBags is deploying the Criteo Dynamic Email solution to pair anonymous behavioral data with third-party, permission-based email addresses from Criteo’s publisher network. As a result, the retailer can re-engage consumers it has previously targeted with social media and display advertising, as well as reach new customers who have demonstrated an interest in its brand and/or products.

Nordstrom Inc. is known for providing the best customer experience, and is now applying that ethos to its customer loyalty program.

The department store retailer is expanding its Nordstrom Rewards loyalty program to allow members to earn benefits regardless of how they choose to pay for purchases across its store, outlet store or digital channels.

How fast a retailer offers delivery of online purchases plays a big role in sales conversion and loyalty. According to a new survey of 650 U.S. consumers from same-day delivery provider Dropoff, 60% of respondents reported they have decided not to purchase from a retailer due to slow delivery speed. Almost all consumers (97%) said speed is at least somewhat important in determining whether or not they will purchase a product. Forty percent said it is very important.

In a quarter of strong home improvement demand, Mooresville, North Carolina-based Lowe’s reported net earnings of $884 million for the quarter ended April 29, a 31.4% increase over the same quarter lat year. Sales for the quarter increased 7.8% to $15.2 billion. Comp-store sales increased 7.3% overall, and increased 7.5% for the U.S. business.