Consumer Analytics

Purchases from mobile devices continue to rise and upping ad spend is driving results for retailers.

According to data from Rakuten Marketing., purchases from smartphones that originated from a display ad on a computer increased by 52% between the third and fourth quarter of 2015. During that time tablet purchases that resulted from a display ad on a computer grew by 125%.

Retailers’ margins could be under pressure during the first quarter as a new index tracking promotional selling shows full price sales have declined and promotional activity has increased.

Retailers are relying heavily on discounts and promotions so for this year, continuing the trend from the 2015 holiday season of pulling the promotional lever far too often, according an analysis of $5 billion in consumer transactions from January through March conducted by DynamicAction.

While you wouldn’t know it from first-quarter slump among department stores, total retail sales posted their biggest increase in April in a year, allaying fears of a consumer falloff.

The ubiquity of consumer smartphones offers retailers a new purchase channel, as well as a new tool for customer outreach. According to the fourth quarter 2015 Mobile Wallet Report from Nielsen, 37% of more than 3,700 U.S. adult smartphone and tablet users said their purchases start with mobile shopping more than one-quarter to half of the time.

The typical shoppers takes many steps along the way toward a purchase, and the mobile and social channel are increasingly part of the route. According to a new study of more than one billion brand and customer interactions from customer journey management provider Kitewheel, “State of the Consumer Journey 2016 Report.,” a year-over-year comparison of 2014 to 2015 data reveals that mobile apps represent the fastest growing channel, with interactions increasing tenfold from 2014 to 2015.

When it comes to payments, cash and cards still reign supreme. But one digital alternative is not far behind. Those are among the key findings of a new study, “How America Pays,” by Blackhawk Network, that surveyed more than 1,000 Americans in March 2016 to examine preferences for traditional and emerging payments tools and the role payments play in consumers’ purchasing decisions.

Many of the roughly 100,000 average daily visitors to the Mall of America arrive with an expectation of being able to access the Internet via a fast and free Wi-Fi network. Living up to that expectation required the expansive property to rely on several key partners. When Mall of America decided it was time to offer free Wi-Fi for its 40 million annual guests, it turned to Garland, Texas-based AmpThink to design, build and manage the high density wireless network running on Cisco hardware throughout the 5.6 million square foot mall.

While some retailers focus on the promise of the Store of Tomorrow, others are using leading-edge technologies to deliver the Store of Today — offering unparalleled customer experience that drives satisfaction, traffic, frequency of visits, and sales. How do they do it?