Oracle focuses on agility with retail cloud offering

Redwood Shores, Calif. – Oracle is focusing squarely on retail agility with the latest additions to its comprehensive set of retail cloud solutions. The new Oracle Retail Science Cloud Services and Oracle Retail Insights Cloud Services offer cloud-based access to Big Data analysis and expertise, scaled for retailers of all sizes.



Oracle Retail Science Cloud Services include a clustering cloud service to identify unique patterns within data to create customer-centric and targeted clusters, customer segment-specific decision trees based on transaction-level data and incremental value of all items, and assortment and space optimization.



Oracle Retail Science Cloud Services enables retailers to dramatically improve operational decisions that have the greatest impact on their business performance, such as allocating what is sold in various store locations and how it should be merchandised, displayed, priced and promoted.



Built on the Oracle Business Intelligence Enterprise Edition, Oracle Retail Insights Cloud Services provides users with the flexibility to design their own reports and offer mobile extensions, as well. Services in now available include cloud-based merchandising insights, insights based on customer data combined with core retail performance data such as product and pricing, and advanced market basket analysis.



“Retailers can react to the market a lot faster,” said David Dorf, senior director of product strategy at Oracle Retail, during a phone briefing with Chain Store Age. “Retailers do not have to focus on mundane IT tasks, but the retail business itself. They can also obtain access to more features and functions faster, with automatic upgrades in the cloud.”



Jill Puleri, senior VP and general manager, Oracle Retail, said Oracle seeks to provide retailers with a simpler and more cost-effective means of gaining insight.



“Oracle Retail Science Cloud Services and Oracle Retail Insights Cloud Services creates an opportunity for retailers to gain deeper insight to their customers’ unique preferences and buying patterns,” said Puleri. “By offering retail science as a cloud service, Oracle Retail is helping customers reduce time-to-value, simplify IT infrastructure and gain a lower, more predictable total cost of ownership.”