Consumer Analytics

Today, nearly half of the world’s payment cards are EMV-enabled, meaning that the cards are embedded with special computer chips that help reduce counterfeit card fraud. The cards also protect retailers and consumers against losses caused by this fraud. The prevalence of EMV cards will only continue to increase with the upcoming liability shift in the U.S. in October, when merchants that are not EMV-compliant will be held liable for financial losses incurred from counterfeit card fraud.

Dallas – A retailer’s social media activity has a greater impact on shoppers than the company’s website.

That’s one of the findings of the Digital Shopping Tool Impact Study 2015 from marketing technology provider Epsilon. The platform shoppers cite as most influential to their shopping decisions is Facebook, although Pinterest and Google+ are strong contenders.  

Bangalore, India – Image is important, and that extends to mobile commerce. Indian e-commerce platform Flipkart is recognizing the importance of image for its mobile shoppers by rolling out image search on its mobile app, using ViSenze technology for visual search and image recognition.

The newly introduced image search allows users to upload photos of fashion items and find similar products in terms of color, pattern or style inside the Flipkart merchandise database. This eliminates keyword searches, simplifying the search process.

New research from global marketer Epsilon sheds fresh insight on how to influence shoppers on an increasingly convoluted path to purchase.

The firm surveyed 2,800 consumers for its “The Digital Shopping Tool Impact Study 2015” which examined how people are shopping, what’s guiding their purchasing decisions and what tools they are using before, during and after purchase. The research revealed a noticeable shift towards mobile and social digital tools that is changing the very nature of the shopping process.

The Sports Authority attracted more than 2,000 attendees to its free annual football clinic in Denver and helped educate parents and kids on player safety.

The event at Sports Authority Field at Mile High included on-field football training and a vendor expo. The football clinic, which had more than 670 participants between the ages of 6 and 14, allowed players to navigate through drill stations dedicated to specific skills such as passing, catching, running, defense, agility training, Heads Up Tackling and more.

An expanded relationship between IBM and Adobe promises to give retail marketers new dynamic personalization powers to increase sales.

Adobe announced an integration with IBM WebSphere Commerce that the companies believe give marketers the ability to create and deliver powerful experiences across all digital channels.

U.S. grocery shopping habits appear to be changing as consumers increasingly seek out the convenience of online ordering when it comes to food, according to a new study.

Pinterest is rolling out its “Buyable Pins” feature, which allow consumers to purchase items directly from Pinterest visual displays, to users of its iPhone and iPad apps. This gives retailers a new avenue to engage digital consumers, while e-commerce platforms like Amazon, eBay, Google and even Wal-Mart Marketplace have a new competitor.

It is no secret that the retail landscape has – and is – rapidly evolving, in large part due to the explosive growth of mobile. While it is certainly common now for retailers to have an online presence, that doesn’t necessarily mean they’re all catering to the complex needs of today’s shoppers.

A recently launched gifting Web site with a familiar sounding name promises to make it better to receive than give a gift.

The recently launched Web site GiftStarter – not Kickstarter – claims to be reinventing the gifting business so that family members, friends and co-workers are able to co-mingle individual budgets to offer recipients a more substantial gift.