Consumer Analytics

At a time when more and more online retailers are successfully expanding to brick-and-mortar locations, it’s worth taking a moment to examine how those brands are approaching the site selection process. The specific and strategic considerations that online retailers review when assessing possible brick-and-mortar locations not only tells us a lot about what’s behind that thought process, but provides important hints about the priorities and perspectives shaping retailer behavior in an increasingly omnichannel world.

There are a lot of options in decorating a home, and Los Angeles-based Z Gallerie wants to match its offerings to customer tastes.

“We’ve been known for one particular style, which our customers love and that we’ve done quite well with,” said Chris Nicklo, VP customer and chief marketing officer of Z Gallerie. “But to grow, we knew we would need to appeal to a broader spectrum of customers.”

User data from Pinterest shows that more than one-in-three of its 100 million global users are millennials. In addition, 79% of millennial Pinterest users say the platform is a “guide to life and is a place to teach me how to do things,” compared with 71% of all Pinterest monthly users.

Other notable millennial-related findings include:

Retailers who can get consumers to generate social and online content about them have a decided competitive edge.

According to the new “CGC Index” from social marketing technology provider Bazaarvoice, consumer-generated content (CGC), or digital content that people create about a product or service they have experienced, used, purchased, or considered, can have a significant impact on retailer performance.

Despite their tech-savvy reputation, millennials are not above reducing their retail spending with the help of good old-fashioned print coupons.

Regional grocer Raley’s Supermarkets is upgrading its omnichannel customer experience with an eye toward mobile convenience and personalized service.

West Sacramento, California-based Raley’s, which operates 122 stores under four banners in California and Nevada, is launching a new e-commerce platform called E-Cart. Based on technology from Unata, E-Cart includes features that aid the web, mobile and in-store shopping experience.

The world’s largest social media network showed its chops in the first quarter, reporting impressive increases in revenue, earnings and users that shattered analysts’ expectations.

Facebook reported $2.2 billion in profit for the quarter, ended March 31, up from $1.8 billion in the year-ago period. Revenue totaled $5.38 billion, up 52% over the year ago period.

East Coast Wings & Grill’s ambitious growth plans are poised to benefit from a data-driven approach to site selection made possible by the Buxton Analytics Platform.

The casual dining chain currently has 31 locations and has signed agreements to add 80 new restaurants across the country within the next five years. To ensure those restaurants are in the optimal locations, East Coast Wings & Grill partnered with customer analytics firm Buxton.