Consumer Analytics

Kohl’s Cos. has a new chief marketer.   The retailer on Monday named former Best Buy marketing executive Greg Revelle as chief marketing officer. He will be responsible for Kohl’s marketing organization and overall marketing strategy, including its focus on driving customer engagement through analytics, enhancing the loyalty platform, accelerating customer traffic and continuing to build Kohl’s overall brand position. Revelle will report to Michelle Gass, chief merchandising and customer officer.  

GameStop is the newest data breach victim.    The gaming retailer is investigating reports that hackers may have siphoned credit card and customer data from its website, according to security news firm KrebsonSecurity.   

President Trump’s real estate compadres at CBL and Horizon Group are no doubt hoping he holds off on building that wall.   The companies opened The Outlet Shoppes in the Texas border town of Laredo this week and report experiencing high traffic and sales volumes, in large part due to Mexica shoppers flocking to the site.  

  When it comes for help in stores, shoppers are increasingly going mobile.   That is one of the findings of a survey by Salsify, a product content management platform for distributed commerce, which revaled that 77%  of shoppers use a mobile device while shopping in store.  This compares to just 35%  of shoppers who opt to speak to a salesperson if they have questions about a product.  

Convenience stores are poised for another strong quarter.    A combination of low gas prices, strong consumer confidence and warmer weather is expected to continue the year’s already strong sales at convenience stores into the second quarter of 2017, according to the results of a survey of c-store owners conducted by NACS.   A full 80% of convenience retailers expect in-store sales to increase this summer compared to last year, and 57% expect their fuel sales to increase compared to last summer.

Virtual reality is making its way to Canada — Lowe’s Canada, that is.   On the heels of Lowe’s “Holoroom How To” virtual reality-based DIY skills-training clinic debut in the chain’s Framingham, Massachusetts store last month, the concept is now available in Lowe’s Canada’s Burlington, Ontario location.  

Ending its fiscal year with a strong fourth quarter has helped J.Jill hit year-over-year earnings growth for 20 consecutive quarters.   For the quarter ended January 28, 2017, the retailer’s total net sales increased by 14.8% to $166.9 million, up from $145.4 million in the fourth quarter of fiscal 2015. Gross profit increased to $105.5 million, up from $91.4 million in the same period last year. As a percentage of total net sales, gross profit was 63.2% compared to 62.9% in the fourth quarter of fiscal 2015.