Catering to a tech-savvy millennial shopper base, specialty retailer Zumiez Inc. cannot afford to offer a Gen X-style customer experience.
To meet customer expectations of being able to purchase goods anytime, anywhere, via any mix of channels they choose, Zumiez needed a flexible, customer-focused platform. In 2015, Zumiez ran a multi-store pilot of the Starmount Customer Engagement suite platform.