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Consumer Analytics

  • Survey: Consumers identify major purchase inhibitor

    A lot of attention has been paid to purchase drivers, but what about factors that prevent consumers from buying your products?

    A new study of 900 U.S. consumers conducted in November 2015 by international law firm Morrison & Foerster indicates that concerns about privacy are reducing the number of purchases customers make.

    At least once in the last 12 months, more than one-third (35%) of respondents indicated that they had decided not to purchases products or services from a company because of privacy concerns.

  • Survey: Consumers shift payment preferences

    Slowly but surely, consumers are becoming open to the idea of switching from leather wallets to an electronic version.

    According to the new “Let’s Get Digital” consumer survey from Citi Retail Services, digital wallet usage has increased by 20% in the past two years. Thirty-five percent of consumers used digital wallets at the end of 2014, and that figure rose to 55% by the end of the year 2015.

  • Study: Bad data hindering retailers

    How good is your data?

    Seventy-five percent of retailers believe inaccurate data is undermining their ability to provide an excellent customer experience, according to a study by Experian Data Quality.

  • Consumers and impulse buying — perfect together

    Impulse buying is alive and well in the United States.

  • Study: 'Evolving drivers' fuel consumer food purchases

    Consumers have begun to weigh a new set of factors when purchasing food and beverages, according to a new joint study by Deloitte, the Food Marketing Institute and the Grocery Manufacturers Association.

  • What’s driving wearable growth?

    Consumer interest in wearables is booming for reasons that retailers should find encouraging.
     
    New research from Mintel reveals that the U.S. wearable technology market is experiencing unprecedented growth, with estimated sales increasing 186% from 2014-2015, reaching $7 billion in 2015.
     
    And despite just one in 10 consumers owning a fitness tracker (12%) or smartwatch (7%), 16% of consumers said they planned to purchase a fitness tracker or smartwatch in the final three months of 2015.
     

  • Survey: What’s driving wearable growth?

    Consumer interest in wearables is booming for reasons that retailers should find encouraging.

    New research from Mintel reveals that the U.S. wearable technology market is experiencing unprecedented growth, with estimated sales increasing 186% from 2014-2015, reaching $7 billion in 2015.

    And despite just one in 10 consumers owning a fitness tracker (12%) or smartwatch (7%), 16% of consumers said they planned to purchase a fitness tracker or smartwatch in the final three months of 2015.

  • Online makeup brand opens Northern California flagship

    NYX Professional Makeup continues its brick-and-mortar expansion, opening a flagship at Westfield Valley Fair mall in Santa Clara, California.

    The store is the first of several NYX locations set to open throughout the year. Upcoming locations include Broadway Plaza, Walnut Creek, California, and Willowbrook Mall, Wayne, New Jersey.

  • How brick-and-mortar retailers can build shopper loyalty

    Retailers understand that loyal customers are the most profitable shoppers. While these consumers make buying decisions that are increasingly influenced by online channels, the vast majority of retail business in the United States is conducted in the physical store, and this isn’t changing with the Millennial generation.

  • Holiday e-commerce customers offer mixed returns

    E-commerce retailers might think new customers acquired during the holiday season are a gift, but they many not keep on giving.

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