In the next few years, retailers around the world are set to substantially increase their investments in e-commerce software, with five vendors spearheading the growth.
According to a new study from Research and Markets, the global retail e-commerce software market will expand at a compound annual growth rate (CAGR) of 12.95% during the period 2014-2019. Research and Markets has identified Magento, Oracle ATG Commerce, PrestaShop, Shopify and WooThemes as the five key retail e-commerce vendors.
Other important vendors cited in the study include Adobe, Demandware, hybris, IBM Websphere, and JDA Software.
The study also finds that e-commerce retailers are moving from on-premise to cloud-based approach. More decision-makers are leveraging on SaaS-based e-commerce solutions to ensure critical information is accessible at all times, with lower cost and no infrastructure requirement.
Furthermore, retail e-commerce organizations are focusing on providing better and innovative solutions to new customers and better support to existing customers. This has led to increased competition among solutions providers support competitive strategies that improve customer satisfaction for retailers.
The report also states that selecting a platform in the initial phases of building up an e-commerce site is a major challenge.