Consumer Analytics

Mall operator General Growth Properties (GGP) is looking to get in touch with customers in a new and very personal way.

GGP has selected Mobiquity to be the provider of beacon-based advertising services for select malls in its U.S. portfolio, including Tysons Galleria (Washington D.C.), Glendale Galleria (Los Angeles), Water Tower Place (Chicago) and Ala Moana Center (Honolulu).

The numbers are in and one specific device clearly served as a major catalyst for increased e-commerce sales during the 2015 holiday season.

According to the MarketLive 2015 Holiday Flash Report, smartphone revenue during the just-completed holiday season (Nov. 23, 2015 – Jan. 3, 2016) increased 50%. Overall e-commerce revenue grew 8% during that period.

Consumers are changing the way they browse and shop for goods using mobile devices.

According to the State of Retailing Online 2016 study from Forrester Research, Shop.org and Bizrate Insights, growing use of smartphones by consumers, a shift in investments by technology companies and continued optimization strategies from retailers has landed smartphones on top as a driver of mobile sales and traffic for retail companies.

Appliance manufacturer Whirlpool is launching a new partnership with IBM that is likely a sign of how the consumer product market will substantially change in the next few years.

Whirlpool is now combining connected home appliances with IBM Watson services, including cognitive analytics, to provide more personalized services to consumers.

Under Armour is undertaking an ambitious effort to provide extremely personalized health and fitness coaching, assisted by IBM.

Under Armour has entered a strategic partnership with IBM to create and provide data-backed health and fitness insights, powered by IBM Watson's cognitive computing technology. The partnership will combine Under Armour’s new UA Record personal fitness app with an IBM Watson Cognitive Coaching System.

Costco Wholesale Corporation on Wednesday reported net sales of $12.5 billion for the month of December, which includes the five weeks ended Jan. 3, 2016, an increase of 3%.

For the 18 weeks ended Jan. 3, 2016, the company reported net sales of $41.7 billion, an increase of 2%.

Comparable sales across Costco's U.S. network were up 3% across both time frames.

The numbers are in and one specific device clearly served as a major catalyst for increased e-commerce sales during the 2015 holiday season.

According to the MarketLive 2015 Holiday Flash Report, smartphone revenue during the just-completed holiday season (Nov. 23, 2015 – Jan. 3, 2016) increased 50%. Overall e-commerce revenue grew 8% during that period.

Consumers are changing the way they browse and shop for goods using mobile devices.

According to the State of Retailing Online 2016 study from Forrester Research, Shop.org and Bizrate Insights, growing use of smartphones by consumers, a shift in investments by technology companies and continued optimization strategies from retailers has landed smartphones on top as a driver of mobile sales and traffic for retail companies.

Retailers seeking to make the holiday return process as pleasant as possible need to offer a few specific features.

According to a new post-holiday study of 500 adult U.S. consumers from location-based mobile platform provider Retale, 24% of those surveyed stated that they are likely to return or exchange at least one of the presents that they received this holiday season.

A new feature on Twitter will let advertisers engage consumers more directly than ever before.

For many years, Twitter has offered advertisers a service called Promoted Tweets that puts their tweets at the top of users’ content stream with images, videos and/or hashtags encouraging retweets, likes and follows. Now, Twitter is expanding the capability it gives advertisers to directly engage consumers with an offering called “conversational ads.”