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For eight-in-10 consumers, value is key
Eight-in-10 (77%) consumers would be willing to share their smartphone location data as long as they received enough value in return.
A new study from in-store mobile marketing platform provider Swirl also revealed that consumers are much more likely to entrust their location information to their favorite retailers (65%) than to shopping/deals apps, Google or Facebook.
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Study: Personal data, digital currency among retail trends for 2014
San Francisco -- Retail in the coming year will be more streamlined and integrated with online experiences, according to predictions from POS software provider Revel Systems.
In 2014, Revel Systems predicts the following industry advancements will begin to take shape: