Artificial Intelligence

New York -- A former Walgreens executive is heading to Lululemon Athletica. 

Lululemon has named Miguel Almeida as executive VP-digital.

Talk about a perfect storm. As if the role of the CMO isn’t changing fast enough in all industries, the retail industry itself is undergoing major disruption and rapid transformation. As a result, retail CMOs certainly have their work cut out for themselves.

While by no means a comprehensive action plan, this article addresses five key imperatives that sit squarely in the eye of this storm.

Sears's new “Connected Solutions” flagship is located at The Shops at Tanforan, a shopping center in San Bruno, California. The 4,000-sq.-ft. store is designed to simplify the way people shop for their connected home.
 
Designed as rooms of a home, the store features a living room, kitchen, nursery, workout room, garage and outdoor area where consumers can experience first-hand the benefits of smart technology.   It is organized in four categories: Simply Entertaining; Simply Fit; Simply Automated; and Simply Secure.
 

NCR’s legacy as a cash register company is long gone. The recent launch of a major retail initiative with top technology partners has positioned the company as an enabler of omnichannel execution.

NCR launched what it is calling a commerce hub with support from some of the biggest names in retail technology – Microsoft, Intel, Cisco – that is designed to give retailers new digital capabilities to bridge the physical and digital world.

Nielsen knows what makes brand marketing effective and now the company is applying its consumer communications expertise to the world of packaging.

Nielsen Design Navigator is the name of a new creative enablement tool the company contends helps marketers improve the in-market effectiveness of package design.

Nielsen is known as a leader in marketing effectiveness, innovation forecasting and in-market success but the introduction of the Design Navigator is new territory. Why the company has made the move is understandable.

Online pricing intelligence provider 360pi compared Amazon.com and Walmart.com prices earlier this year in a dynamic pricing study and discovered Walmart changed its prices more often than Amazon.

The company looked at Amazon.com and Walmart.com prices comparing a basket of grocery pantry/household items spanning a number of CPG brands with a non-grocery basket (such as toys, electronics and tools) shopped on Amazon.com and Walmart.com between April 9 and June 9, 2015.

Three key finding from the report were:

In the ongoing battle for market share, brands pour over metrics and tweak strategies to increase customer loyalty. The stakes are high, customer acquisition costs are expensive and most businesses can’t afford to lose sales to competitors. With prices commoditized in many industries, today’s battleground is centered squarely on customer experiences.

San Francisco - Instacart is utilizing Zebra's hosted Zatar Internet of Things (IoT) platform for cloud printing and device management of Zebra printers. This new solution allows Instacart to print labels at locations across the U.S. securely and accurately.

Instacart chose to use the Zatar IoT platform for its ability to connect to and control devices in third-party locations via an API. The solution connects Instacart's printers to the cloud and enables the organization to interact with, monitor and manage Zebra printers globally.