Chute Gerdeman appoints new VP of technology and experience design

Strategic brand and design firm Chute Gerdeman has named Jim Crawford as VP of technology and experience design — a newly created position.



Crawford will be charged with integrating next-generation technology into the shopping experiences and store designs that Chute Gerdeman creates for its clients.



He joins Chute Gerdeman from Taberna Retail, where he served clients such as Disney, Dick's Sporting Goods, Microsoft and Crutchfield. Crawford brings more than 20 years of successful experience in strategic consumer-centric technology development to tier one retailers and brands worldwide, having also served in leadership positions at Retail Forward/Kantar, Forrester Research, Intel and SAP.



“Jim brings energy, experience and a unique perspective to our business," said Chute Gerdeman president and CCO Brian Shafley. “He has a deep understanding of how technology changes both the expectations of shoppers and the experience retailers and brands can deliver. This understanding, coupled with Chute Gerdeman’s capabilities in designing and executing brand experiences, will be a tremendous asset to our organization and to our clients.”