True Fit partners with Demandware for turnkey recommendations

Waltham, Mass. – Personalization software company True Fit has become a Demandware Link Technology Partner. Through the Link Technology Partner Program, True Fit has developed a pre-built integration between its fit technology platform and Demandware Commerce.



This integration enables turn-key implementation of True Fit’s personal fit ratings and size recommendations for Demandware clients that is designed to boost consumer confidence, increasing conversions and lowering returns. True Fit manages a database of apparel, footwear, and consumer fit data for retailers and a network of more than 1,000 brands. By analyzing this big data set, True Fit provides consumers with personal fit and size recommendation.



“We’ve successfully implemented True Fit with several Demandware clients who are seeing exciting results as consumers become more confident in their purchase choices,” said William Adler, CEO of True Fit. “This new partnership makes it even easier for other Demandware clients to effortlessly implement True Fit on their sites to start getting the benefits of leading fit personalization.”