Artificial Intelligence

While the dust continues to settle from Walmart’s disappointing showing in the second quarter, it is worth noting positive developments and intriguing initiatives in key areas that got lost in the shuffle.

Kellogg is looking to BrightRoll, an independent video advertising platform, to help the company simplify and maximize the efficiency of its digital video advertising.

Kellogg is expanding its video advertising capabilities and leveraging BrightRoll’s platform to boost brand awareness among a growing digital audience, as consumer viewing habits shift from television to computers, mobile devices and connected TVs. 

London -- UK PC and video game retailer Game UK will use IBM’s big data analytics and cloud-based software to optimize its online marketing efforts and provide personalized product recommendations based on each customer's shopping interests and online behavior.

Game’s drive to upsell and increase loyalty within its customer base is powered by technology from IBM’s Smarter Commerce initiative. This latest purchase of marketing automation software extends Game’s existing Smarter Commerce investments.

By Karen Lowe, [email protected]

Bonn, Germany -- Mobile commerce and gamification are two of the leading trends shaping the future of e-commerce. A new report from Deutsche Post DHL, “The Future of E-commerce in the U.S.,” identifies eight trends driving qualitative changes in e-commerce beyond rapid growth. A brief summary of each trend follows.

BOSTON, Mass. — Brand Networks, a leading integrated social software solutions and digital marketing services provider, has made additions to its executive team as part of the company’s strategy to accelerate expansion. 

Richfield, Minn. -- Best Buy Canada is attempting to combat showrooming in its stores with the 360pi 360mobile solution. The solution provides real-time data on competitors’ pricing to Best Buy Canada store associates, allowing them to better anticipate and respond to customer requests for discounts.

By Ron Menich, Ph.D., EVP and chief scientist, Predictix

Wherever you turn today, Big Data is impacting every facet of society and business — and retail is no exception. For example, consider the impact of weather patterns on retail sales.

Santa Clara, Calif. -- Oracle Corp. is launching version 13.3 of its Retail Allocation solution that is designed to deliver real-time inventory levels along with sales and planning information for better assortment planning. Oracle Retail Allocation 13.3 uses embedded business intelligence and multiple data sources to support role-based dashboards that give recommendations based on the entire lifecycle of a product.

SEATTLE — Amazon Web Services, Inc., an Amazon.com company, has unveiled a cross-platform notification service called Amazon Simple Notification Service with Mobile Push that allows mobile apps to proactively keep their users aware of critical events and relevant information.