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Chute Gerdeman fills new position of VP of technology and experience design


Columbus, Ohio -- Strategic brand and design firm Chute Gerdeman has named Jim Crawford to the new position of VP of technology and experience design. He will be responsible for integrating next-generation technology into the shopping experiences and store designs that Chute Gerdeman creates for its clients.

Crawford joins Chute Gerdeman from Taberna Retail, where he served clients such as Disney, Dick's Sporting Goods, Microsoft and Crutchfield. Crawford brings more than 20 years of successful experience in strategic consumer-centric technology development to tier one retailers and brands worldwide, having also served in leadership positions at Retail Forward/Kantar, Forrester Research, Intel and SAP.

“Jim brings energy, experience and a unique perspective to our business," said Chute Gerdeman president and CCO Brian Shafley. “He has a deep understanding of how technology changes both the expectations of shoppers and the experience retailers and brands can deliver. This understanding, coupled with Chute Gerdeman’s capabilities in designing and executing brand experiences, will be a tremendous asset to our organization and to our clients.”

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