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Five tips for retailers to personalize interaction with customers
By Joe Dalton As technologies advance, social channels proliferate, and consumers become more plugged into digital marketing, personalization and contextualization is becoming the key to connecting with customers. While consumers build their online identities simply by using their devices for everything from browsing to averting traffic, they leave trails of their preferences, behavior, and values that retailers can draw upon to appeal to the interests of each individual customer. -
Study: Retailers plan personalized, real-time in-store experience
Boston – The in-store customer experience is going to get a lot more personalized and timely. According to a new special report by Boston Retail Partners (BRP), “Real-time Retail – The New Retail Imperative,” by 2020 nearly two-thirds of retailers will identify a customer when they walk in the store via their smartphone. In addition, 76% of retailers plan to provide suggested selling based on a customer’s previous purchases within three years.
Other key findings gathered from recent BRP surveys include:

