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Retail 2020: Seven Trends Impacting Brick & Mortar Retailers
By Scott Welty, [email protected]
The retail industry is in the midst of a massive transformation driven by consumers’ adoption of digital technologies. By 2020, the retail landscape will have fundamentally changed how every retailer will go to market. No segment of retail will be more impacted than the brick-and-mortar store.
Here are seven trends that brick-and-mortar retailers should consider to build a winning strategy:
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Many Happy Returns
MANY HAPPY RETURNS
It's no secret that the volume of returned items goes up dramatically during the holidays, and providing a streamlined returns mechanism that effectively guards against fraud is a big and often overlooked part of the in-store holiday experience. Here are two solutions that take a slightly different approach to helping retailers deliver a returns process that rewards good customers, while detecting those with less savory motives.