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Connected homes
IoT is making it easier for retailers to interact with consumers via connected home-based devices that allow consumers to interact with brands without launching a website or mobile app.
The best known is Amazon Echo, a voice activated device designed with an artificial intelligence assistant app called Alexa. Dedicated sensors in the device connect the consumer’s home to their retailers of choice, allowing, via voice commands, consumers to add items to virtual shopping lists or make online purchases.
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Google Home could give Echo a run for the money
New features give Google Home the boost needed to become a valid shopping assistant. The device, designed to compete with Amazon’s Echo, was introduced at Google’s I/O event in May. However, new functionality was introduced at Google’s media event in Tuesday, reported Internet Retailer.
