Google setting up shop in New York City

In what could be a prelude to a retail strategy, Google is doing up a pop-up in the Big Apple.



The temporary outpost, called "Made by Google,” will open in downtown Manhattan, at 96 Spring Street, on Oct. 20, according to a notice on the search giant's website. It’s the same day that Google’s new smartphones, the Pixel and Pixel XL, go on sale nationwide.



The pop-up will serve as a showcase for the company’s expanding line of electronic devices, and give customers a chance to try out and experience its latest wares.



Google’s lineup of products includes the Daydream View virtual reality headset, the Google Home smart speaker, which is seen as a potential competitor to the Amazon Echo, and the Google Wifi.



The company has previously opened pop-ups in select cities to promote its Google Glass product.