Amazon lets consumers speak up for Prime Day

Amazon.com has unveiled another new feature for its second iteration of Prime Day, and customer voices will be heard.



The e-tail giant is offering exclusive Prime Day deals for Amazon Prime members who use its Alexa voice-activated artificial intelligence platform through July 12. These offers will be good for eligible shoppers who order products using their voice on Amazon Echo, Echo Dot, or Amazon Tap devices.



Also through July 12, Prime members will receive $10 off their first purchase on any eligible order of more than $20 when they shop using Alexa. To find more exclusive deals on the actual date of Prime Day, July 12, Prime members can ask, “Alexa, what are your Prime Day deals?” or visit the special Alexa Deals page.



“The day has come where you no longer have to visit a screen to shop,” said Assaf Ronen, VP, voice shopping. “I can be standing in my kitchen, when I realize I am almost out of coffee and simply say, ‘Alexa, order Starbucks coffee’ and it shows up at my door within two days.”



Tens of millions of products are now always available to order through Alexa, with more items being added every week. To shop with Alexa, customers must be Prime members with one-click enabled. By combining Alexa with Prime Day, Amazon is exposing the platform and associated shopping devices to millions of potential new users. Given the ease of shopping through Alexa, the retailer also may potentially boost what should be substantial Prime Day sales a little further.