Sales & Marketing

San Francisco - Only one-in-nine marketers use advanced cross-channel attribution methods, and among those using attribution, 28% still use single click methods. According to a new survey of 106 advertisers, agencies, and analytics professionals in the U.S. and Europe performed by Forrester Consulting for predictive marketing software provider Kenshoo, advanced marketers use sophisticated multi-touch attribution models to inform a broad array of strategic and tactical decisions in more detail and with more speed.

Hibbett Sports has promoted Jared Briskin to SVP and chief merchant. Briskin replaces Rebecca Jones, who left the company this week.

Lewisville, Texas - Consumers are still sensitive to price, so they're willing to drive at least five-to-10 minutes out of their way to get a better deal. According to the new Parago shopper study "Ring Up More Holiday Sales," 81% of consumers would drive five to 10 minutes out of their way for a $10 rebate on a $50 item.

Bentonville, Ark. – Walmart  is testing a concept where shoppers order their groceries online, schedule a pick-up time, and then pick up their order at the Walmart Pick-up Grocery depot in as little as two hours without having to leave their car, according to local CBS affiliate KFSM-TV 5News. Shoppers also can schedule a pick-up three weeks in advance. The pilot Pick-Up Grocery location is in the chain’s hometown of Bentonville, Arkansas.
 

Evansville, Ind. – Shoe Carnival Inc. has partnered with EBay Enterprise to implement a new omnichannel operational foundation based on EBay Enterprise modular solutions, including retail order management, payments, fraud protection, ship-from-store, and customer care. The integrated technology and services will provide a secure engine to accept payments, drive down fraud rates and consolidate inventory across many of Shoe Carnival’s stores to increase product assortment, while lowering fulfillment transit time and expense.

Staples has kicked off a nationwide tour called "Refresh. Recharge. Refuel." The tour aims to encourage office workers across the country to take a break from the daily grind by visiting a large-scale, popup break room stocked with free snacks, coffee and other beverages.

As part of the tour, Staples will host public break room events in 10 major U.S. cities including Boston, New York, Philadelphia, Washington DC, Chicago, Atlanta, Houston, Dallas, San Diego and Los Angeles.

Bentonville, Ark. – Wal-Mart Stores Inc. is reportedly claiming that comedian Tracy Morgan was not wearing a seat belt when a truck driven by one of its drivers struck a vehicle Morgan was traveling in on the New Jersey Turnpike on June 7, critically injuring Morgan and killing one of his fellow passengers. According to Bloomberg, Wal-Mart said Morgan is partially or fully to blame for his injuries in a filing in federal court in Trenton, New Jersey.

Shoe Carnival is leveraging eBay Enterprise’s integrated technology and services to streamline its omnichannel operations, including retail order management, payments, fraud protection, ship-from-store and customer care.

eBay Enterprise’s modular solutions will provide the retailer with a secure engine to accept payments, drive down fraud rates and consolidate inventory across many of its stores to increase product assortment, while lowering fulfillment transit time and expense, according to the company.