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Vera Bradley uses ShopperTrak for U.S. in-store analytics
Chicago - Vera Bradley has implemented ShopperTrak's Perimeter Analytics solution at each of its new U.S. stores in 2014, with plans to roll out the service across all corporate stores in the coming year. Vera Bradley plans to use ShopperTrak Perimeter Analytics for a variety of purposes, including predicting its labor model, understanding peak times for stores and creating a reliable, global platform for consistent data reporting.
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Survey finds popularity of Black Friday/Cyber Monday shopping weekend on rise
Ann Arbor, Mich. -- Shoppers are planning to spend less money and purchase gifts for fewer people this holiday season compared to last year, while also maximizing their budgets through Black Friday and Cyber Monday sales and online cost comparison, according to the CFI Group 2014 Holiday Retail Spending Report: Black Friday is Back.