Staples launches nationwide tour to boost employee productivity
Staples has kicked off a nationwide tour called "Refresh. Recharge. Refuel." The tour aims to encourage office workers across the country to take a break from the daily grind by visiting a large-scale, popup break room stocked with free snacks, coffee and other beverages.
As part of the tour, Staples will host public break room events in 10 major U.S. cities including Boston, New York, Philadelphia, Washington DC, Chicago, Atlanta, Houston, Dallas, San Diego and Los Angeles.
In a survey of office workers and managers it conducted, Staples found the following:
Workers in the Northeast (58%) feel more burnt out than their colleagues across other regions of the U.S.
Workers in the West (27%) aren't taking lunch breaks.
In the Midwest, workers feel guilty about getting up from their desks to take a break (28%).
Workers in the South (90%) say they need breaks to boost productivity.
Despite regional differences, the survey underscored the importance of taking breaks as employees work longer days. An overwhelming majority of workers (86%) acknowledge that taking a break would make them more productive. In fact, 58% of respondents said a well-stocked, comfortable break room would encourage breaks.
"This tour demonstrates the power of the break room in keeping employees refreshed and recharged," said Chris Correnti, VP, Staples facility solutions. "The Staples "Refresh. Recharge. Refuel." Breakroom Tour will provide a welcome diversion and deliver just the kind of break workers need, so they can return to work ready to make more happen."
The marketing campaign enables Staples to position itself as the go-to source for companies across the country to stock break rooms and thus generate traffic to its stores and online as well as via Staples Advantage, the business-to-business division that services larger organizations.
The break room events will feature:
Free snacks, coffee and other beverages along with break room games, prizes, product samples and entertainment.
An interactive photo tent allowing workers to capture their energizing break with coworkers.
Appearances by special break room guests at select locations.