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Shoe Carnival streamlines omnichannel ops


Shoe Carnival is leveraging eBay Enterprise’s integrated technology and services to streamline its omnichannel operations, including retail order management, payments, fraud protection, ship-from-store and customer care.

eBay Enterprise’s modular solutions will provide the retailer with a secure engine to accept payments, drive down fraud rates and consolidate inventory across many of its stores to increase product assortment, while lowering fulfillment transit time and expense, according to the company.

Shoe Carnival will be rolling out cloud-based eBay Enterprise’s ship-from store capability to several key locations across the entire chain in time for the holiday season. eBay Enterprise ship-from-store will also be leveraged in the distribution center for specialty and high-volume products, which eliminates the need for a separate warehouse management system. Looking ahead, Shoe Carnival plans to build upon the training garnered from the ship-from-store rollout to deploy eBay Enterprise’s in-store pickup capability.

“We needed to reduce the operational cost and complexity of managing siloed inventory for e-commerce while providing the wide assortment of styles that our customer expects,” said Kent Zimmerman, VP of e-commerce at Shoe Carnival. “We ultimately decided to utilize our own stores and distribution center for fulfillment, which required a foundational change to our operational infrastructure. Based on the scope of this project, it made sense to partner with eBay Enterprise. Its flexible approach to commerce provides us with a quicker time-to-market, and enables us to execute more efficiently at a lower cost. We will have best-in-class order management and customer care, combined with the ability to make our entire inventory available to the customer, no matter where it’s located. It really sets the stage for us to truly become an omnichannel company in the eyes of the customer.”

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