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Social Media

  • Twitter testing ‘buy’ button enabling shopping directly from a Tweet

    New York -- Twitter announced on Monday that it has started testing a “buy” button embedded in posts that allow users to buy a product with a couple of clicks. The test comes at a time when competition in mobile e-commerce is growing. Facebook has been testing a “buy” button on its platform since July, and Apple is expected to debut a phone-based payment system on Tuesday as part of the newest version of its iPhone.

  • Three reasons to like Saks’ new content hub

    Saks Fifth Avenue is launching a new user-generated content hub on its e-commerce site. Called #SaksStyle and based on the Curalate Fanreel image integration platform, #SaksStyle allows customers to display photos from Instagram, Twitter, Facebook and Tumblr in a social shopping environment.

    Here are three reasons to like (and very possibly emulate) what Saks is doing with its latest social venture.

  • Imerjn integrates cloud with Facebook, Twitter

    Imerjn, formerly known as Xumanii International Holdings Corp, is an early stage company that develops and sells mobile software and hardware solutions. It has integrated its cloud with Facebook and Twitter, which will allow users to share files directly from the Imerjn cloud.

  • Three retailers with Instagram insight

    Instagram has become a mainstream social media tool for retailers. However, while most retailers limit their Instagram usage to maintaining an official page or encouraging customers to post photos with Instagram hashtags as part of promotional campaigns, some retailers are more forward-thinking in their Instagram approach.

    Here are three retailers showing real insight in how they are leveraging Instagram to its fullest potential:

  • Sprouts promotes new stores with omnichannel campaign

    Phoenix – Sprouts Farmers Market has teamed up with Nashville, Tenn.-based integrated ad agency Redpepper to use omnichannel marketing to produce market awareness and traffic for four new stores in the suburban Atlanta area. In addition to traditional outdoor, print, radio and newspaper ads, Sprouts used Facebook- and email-based marketing techniques.

  • Dick’s Sporting Goods upgrades mobile app

    Dick’s Sporting Goods has upgraded its mobile app to incude features such as access to the specialty retailer’s ScoreCard rewards program, a store locator and in-app purchase functionality.

    Users will also receive personalized coupons and offers. Built-in barcode scanner functionality allows users to scan product and marketing QR codes in-store for information, including product description, news, price and user reviews. The app is integrated with Dick’s Sporting Goods’ social media channels.
     

  • Study: Only 5% of Americans have made purchase on a social media site

    New York -- With U.S. social commerce sales expected to reach $14 billion by 2015 and social networks like Twitter and Facebook ramping up their commerce capabilities, a survey by global marketing and technology agency DigitasLBi, and conducted online by Harris Poll, shows that while only 5% of Americans have made a purchase on a social media site, 20% would consider doing so.

  • Under Armour enlists Gisele Bundchen as brand ambassador for multichannel campaign

    Under Armour has enlisted Gisele Bundchen for the latest chapter of its “I Will What I Want” campaign. Bundchen is making her debut for the brand in a film and interactive digital experience.

    The brand said that its campaign continues to celebrate women’s inner and outer strength and highlights its commitment to design innovative products for female athletes and athletic females.

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